3 Levels of Brand Evolution.
It's about story – audiences crave them. It's about amplification – so they hear you. And it's about connection – the WHY they act.
Understanding Where Your Brand Stands.
When developing a unique brand identity, it's important to know what level you're starting at both personally and with your business and to know your ability to scale that brand. You may have a massively-established business brand, but are starting from scratch as a thought leader. Perhaps you have millions of followers online but are not widely known in the mass media world. Or you could be ready to evolve your established brand to a new level and need the catalyst to do it. We have a rich track record of working with brands at every level.
Emerging Platforms
At this level, personal brands need to master the message, refine the look/feel of all consumer touch points, and create connected content that allows for audience expansion.
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Establish Your Core Message
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Craft the Perfect Story
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Develop the Right Tone of Voice
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Deliver Compelling Content
Being a brand with a powerful voice and far-reaching impact starts by integrating your message into every media channel. We're masters at creating the content for those channels and connecting them for a synergistic brand evolution. Combining our internal resources with our ‘golden Rolodex’ and decades of experience, we put you in places you never thought possible.
brand consulting / platform design / campfire story / visual branding / websites / content generation / media training / audience engagement / bestselling books / strategic connections / blogs / podcasts / live events / social media growth / authority interviews / product development / lead generation / marketing services / future planning & budgeting
Expanding Brands
At this level, the goal is to expand your audience and influence in as many media channels as possible. Amplification of your message grows a tribe, and a tribe is how your platform creates impact around the world. Focus on the unique delivery of your proven message to expand into new audiences.
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Grow Followers in 3-5 Separate Media Channels
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Increase Your Personal Platform Engagement
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Develop Products from Your IP
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Gain National Media Exposure
What got you here, won't get you there. And there is where your legacy begins. Expanding your brand has never been harder. We believe that experience drives behavior, and all experiences must be intentionally designed. In order to expand, you must break into omni-channel media, connect at an emotional level, drive a change in behavior, and create a community.
brand consulting / platform design / campfire story / visual branding / websites / content generation / media training / audience engagement / bestselling books / strategic connections / blogs / podcasts / live events / social media growth / authority interviews / product development / lead generation / marketing services / future planning & budgeting / brand extensions / radio / TV / print / online / magazines / airport stores / sponsorships / retail / keynotes / movies / streaming / podcasting / social media expansion / joint ventures / celebrity activation / international connections / business development /
Evolving Brands
At this level, you're ready to achieve audacious goals, collaborate with other thought leaders and visionaries, reach the masses, and build something that has a chance of being remembered for years to come.
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Expand into Mass Media
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Link Up to Causes & Charities
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Go International
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Rinse & Repeat
Evolving your brand means only one thing: you are focused on massively leaving a legacy of positive change. This requires rapid duplication and productization of your brand elements, powered by cause marketing, that empowers action in your audience.
brand consulting / platform design / campfire story / visual branding / websites / content generation / media training / audience engagement / bestselling books / strategic connections / blogs / podcasts / live events / social media growth / authority interviews / product development / lead generation / marketing services / future planning & budgeting / brand extensions / radio / TV / print / online / magazines / airport stores / sponsorships / retail / keynotes / movies / streaming / podcasting / social media expansion / joint ventures / celebrity activation / international connections / business development / film representation / cause marketing / philanthropy / becoming a mass media contributor / international representation / key collaborations with other visionaries / sponsored media platforms / licensing / franchising / expanding continents / impossible missions /
Get Clear.
When no one else can see your vision, or carry out your desires, and “that’s not realistic” becomes too common – we’re here to make sure that your contribution, impact, and intention are seen, felt, and heard. What you're ready to do is memorable and worth it. Our Strategic Branding Workshop gives you clarity and connection to know how to emerge, expand, and evolve your vision.